Hannah Riley Bowles, HBS and Laura Kray, UC Berkeley: Negotiation is a Man’s Game: Ultimate Truth or Enduring Myth?
Hannah Riley Bowles |
Laura Kray |
There are three generations of research on gender and negotiations:
1. Who has the advantage, men or women?
When she was a post-doc at Northwestern University, Kray kept getting asked by her MBA students, “Who has the advantage in negotiations, men or women?” She didn’t have an answer. So she passed the question back to the class, and their lay wisdom fell along the following lines: (1) men have the advantage because they don’t want to lose to women and (2) men have the advantage because they’re more competitive than women.
Initial research showed the following main effects for gender across studies:
- Men were more likely to initiate negotiations, be more competitive, claim value for self, and to create value.
- Women were more likely to engage in cooperative behavior, maintain higher ethical standards, and to be subjected to worse ethical treatment (such as being lied to).
- Men and women were similar in claiming value for others.
Research shows that gender matters more when:
- The context is more ambiguous
- Gender triggers are present (e.g., stereotype activation, role congruence with the task so that the negotiation is about a male-dominated or female-dominated task/outcome/role)
- Power inequality (giving women power helps them in negotiation)
- Social cues are present or salient (such as in face-to-face negotiations)
3. Why do these differences persist?
Several potential explanations:
- Testosterone vs. oxytocin?
- How we study negotiation?
- We focus on male advantage in a paradigm that is inherently masculine, asking questions such as “why don’t women ask, or ask for more, or create more value?”
- Answer: don’t blame the women, it’s complicated
- “It’s still a man’s world, women still aren’t making it” is the wrong framework (really a White male advantage when you look into it)
- What “gender” effects are simply “status” effects?
- Minority men seem to face similar constraints as White women – what is gender specific here?
- Masculine paradigm: Kimmel et al. (1980) – “masculine” tasks and paradigm
- Women perform the same as men when no gender triggers are present (see above)
- Pissing women off by telling them women can’t negotiate makes them negotiate better than men
- Saying women are better, women’s qualities are better, makes men perform better than women
Moving forward:
Focus on what women do (versus on what they don’t do)
- Learn from successful women negotiators and all women
- Study women's and men’s career negotiations
- Bowles says she and Linda Babcock are finding the gender wage gap to be more about different occupations, the number of women in occupations, hours worked, and years of experience [seems inconsistent with economic research; see Blau & Kahn, 2007]
- Moral perspectives of negotiations
- Relational perspectives
- Organizational perspectives
What Alan Fiske referred to as the market pricing model is dominating the negotiation paradigm. Depends on egalitarian culture, what Michelle Gelfand refers to as conflict cultures, etc.
Discussion
William Bielby: Men and women have different anchors due to gender segregation in managerial etc. settings. For example Brenda Major’s entitlement research showed that when provided information about what others had paid themselves, gender differences went away.
Bowles & Kray: Linda Babcock and Michelle Gelfand found that men liken negotiating to playing a game, whereas women liken it to going to the dentist.
Catherine Benko at Deloitte: What about the experience of the negotiation itself as a type of value that gets created – what you remember, how the relationship between the parties is affected – are there differences between men and women along those lines?
Kray: The subjective value of negotiations has been slow to be recognized
Bowles: There’s been some work showing that the social costs of asking for more pay are higher for women than for men [research by Maura Belliveau comes to mind]
Bowles: The main focus of negotiations research has been one-off interactions, not long-term consequences; such as for women in ongoing relationships in the real world
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