Toni Schmader, UBC: The Biases that Bind Us: How Stereotypes Constrain How We Think and Who We Become
The following are my notes from Schmader's presentation at the HBS Gender & Work Conference, February 28, 2013.
William James: How to make sense of the “booming buzzing complexity” of the world. Stereotypes are schemas to make sense of our world. Mental “binders of women,” “dogs,” “cities,” etc.
Women: 13-17% representation in TV, Wikipedia, Hollywood, Op-Ed writers, etc.
We assume that people are what we see people do. Women must be caring, nurturing, and men must be more leaderly. Some empirical evidence for differences, but statistical effect sizes are small.
Stereotypes constrain the paths we take, and the way we think.
Dads as important gatekeepers: Croft, Schmader & Baron (in prep): Dads play a strong role in girls’ perceptions and beliefs. Egalitarian dads (in attitudes and domestic contributions) lead to higher future aspirations in daughters, play preferences for more gender-neutral and male-typed tasks and toys.
Cheryan,Plaut, Davies, Steel (2009) experiment: Women less interested in computer science if “male” environmental cues are present (e.g., masculine posters in the room).
Communal messages for why to be an engineer (e.g., “build a better world”) attracted more women (and communal men) to engineering [back to Eagly’s work on gender differences invalues].
Being stereotyped strains cognition. Stereotype threat (Steele & Aronson) leads to poor performance. Combining "I am woman," "I want to do well," and "Women don't do well," leads to cognitive doubts, attempts to suppress these thoughts, difficulty with regulatory attention, physiological threat, conscious monitoring of performance (Schmader, Johns & Forbers, 2008).
Stereotype threat at work (Logel, Plaut, Davies & Steele, 2009). Self-fulfilling prophecies: Stereotype of leader = male. Perceptions of being a woman leads to women performing more poorly. Mediator: Men who were more dominant and flirtatious were better liked by women. [Killing women softly.]
Threat of "talking shop" with sexist men: Matched samples of male and female faculty members talking shop with male colleagues: Male faculty were more engaged, female faculty were less engaged (Holleran, Whitehead, Schmader & Mehl, 2011).
Engineering: Stereotype threat. Negative conversation with male colleagues lead to stereotype threat (Hall Schmader & Croft, in preparation).
What can we do?
- Role models: Shape new associations, create a sense of possibility -- the information in our "binders" changes.
- Foster belonging: Cross-group friendships leads to better appraisals of stress. [Professional couples? Men close with professional women, builds equality, awareness, respect for other women professionals?]
- Change the climate (encourage mutual respect, positive interactions).
How stereotypes of men shape and constrain their behavior and cognition. "Until we expect men to have it all, women can't have it all, either."
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